The enigmatic entry.
My first thougth was that it's the name of the new campaign from BI, and then poster Lord of the Pit posted a link to the cover, which seems to clinch it.
As for now the discussion seems to be mostly focused on the price, which at 30 quid seems a bit steep. The cover looks smashing though, so I'll certainly look into this in more detail when it's released.
Now the only thing I wonder is ... where the hell did he get the user name N0-1_H3r3 from?